I have some big news! I was chosen as one of the people to be showcased for the 2013 March Talent Showcase from BlytheLife.com!
It's a big honor and I am so excited to be part of it.
AND there's a giveaway for a dress from one of my new patterns. So make sure you check it out! You can read about it HERE!
Showing posts with label giveaway. Show all posts
Showing posts with label giveaway. Show all posts
Friday, March 1, 2013
Monday, February 4, 2013
Cody From Lu & Ed Talks About Brand Expansion
Brand Expansion
Hi guys! I am Cody, owner of luanded.com and creator of Mon-stors, which are eco-friendly toy storage solutions for kids in the form of monsters!
I am honored to be writing this guest post for Jessica. I chose to write this post on my experience with brand expansion and collaborations with other artists. I think as indie designers, we sometimes put ourselves in a bubble, and kind of shut others out of our creative processes. By popping that bubble and inviting other creative minds into your life you may just find a new muse, or even possibly put your heads together with other artists and come up with something entirely new and brilliant!
Last summer, my business got a total facelift by Megean of theindividuality.com. Megean turned a Mon-stor I had made into a vector image, and he became my mascot. She paired him with fun, bright lettering for my logo and thus, the new face of Lu & Ed was born!
Once I got my final copies of my complete branding package from Megean, I went nuts. I ordered business cards, address labels, magnets, mini business cards, a banner for craft shows, and stickers. I wanted to put my logo on all the things!
And in my quest to put my brand on everything possible, I started thinking about how else I could build my brand representation online and at shows. I wanted to be able to incorporate branding in other ways outside of printed materials and digital images. Insert Project Paint Everything. I have been steadily filling my studio with colorful display pieces for craft shows, all painted using the five colors from my logo! Pictured here is a shutter to hang Mon-stors from, and a shelf for plushes with a monster bunting!
How could I grow my brand online, though? I learned aside from digital images and site design, few people worry about developing their online brand beyond their logo. But I think your brand is about so much more than that. Your brand is an extension of you. It can be reflected in how you talk, how you write, how you photograph your products, how you describe your products, how you engage with others and the work you do within your community. Your brand isn't some two-dimensional thing. It's an entity that should constantly be growing and developing. And as I explored the possibilities of this, I realized I had a really unique opportunity - I could fulfill customer requests for products I don't create, and I could grow my brand at the same time!
In December, I introduced Team Lu & Ed to the public. It is like my brain child. It is an extension of my brand, and it is fueled by my passion to help handmade businesses grow! Essentially, it's like an endorsement program - I chose artists I positively love with great personalities that share my sense of community, whom I have purchased from, to collaborate with because I know their products rock and their service is top quality!
Each collaboration is slightly different, but all incorporate aspects of my branding, whether it's the Mon-stor mascot or just the colors from my logo. We combine that with their unique art forms to create limited edition merchandise that I have had customer requests for that I can't necessarily fill because I don't work in that medium, like purses or bows.
Together, both parties in the collaboration are able to reach a new audience and drive traffic through limited edition merchandise. It's been such a fun experience for me working with Sarah, Cari and Brittany so far! I love helping promote their shops and watching them grow, and I love being able to provide my customers with new product styles they have asked about!
In short, I would highly recommend collaborating with other artists as a way for indie businesses to grow their brand and make new connections, and I hope to see this mentality grow within the handmade community! We have so much to offer one another if we can just pop that bubble we put around our creative processes and start brain storming with other creatives!
I am super excited to announce that Team Lu & Ed has banded together to bring you a totally epic giveaway! Check out the goods!
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One mini Valentine's Day sculpture from Little Green Guy (left)
Hi guys! I am Cody, owner of luanded.com and creator of Mon-stors, which are eco-friendly toy storage solutions for kids in the form of monsters!
I am honored to be writing this guest post for Jessica. I chose to write this post on my experience with brand expansion and collaborations with other artists. I think as indie designers, we sometimes put ourselves in a bubble, and kind of shut others out of our creative processes. By popping that bubble and inviting other creative minds into your life you may just find a new muse, or even possibly put your heads together with other artists and come up with something entirely new and brilliant!
Last summer, my business got a total facelift by Megean of theindividuality.com. Megean turned a Mon-stor I had made into a vector image, and he became my mascot. She paired him with fun, bright lettering for my logo and thus, the new face of Lu & Ed was born!
And in my quest to put my brand on everything possible, I started thinking about how else I could build my brand representation online and at shows. I wanted to be able to incorporate branding in other ways outside of printed materials and digital images. Insert Project Paint Everything. I have been steadily filling my studio with colorful display pieces for craft shows, all painted using the five colors from my logo! Pictured here is a shutter to hang Mon-stors from, and a shelf for plushes with a monster bunting!
In December, I introduced Team Lu & Ed to the public. It is like my brain child. It is an extension of my brand, and it is fueled by my passion to help handmade businesses grow! Essentially, it's like an endorsement program - I chose artists I positively love with great personalities that share my sense of community, whom I have purchased from, to collaborate with because I know their products rock and their service is top quality!
Each collaboration is slightly different, but all incorporate aspects of my branding, whether it's the Mon-stor mascot or just the colors from my logo. We combine that with their unique art forms to create limited edition merchandise that I have had customer requests for that I can't necessarily fill because I don't work in that medium, like purses or bows.
Together, both parties in the collaboration are able to reach a new audience and drive traffic through limited edition merchandise. It's been such a fun experience for me working with Sarah, Cari and Brittany so far! I love helping promote their shops and watching them grow, and I love being able to provide my customers with new product styles they have asked about!
In short, I would highly recommend collaborating with other artists as a way for indie businesses to grow their brand and make new connections, and I hope to see this mentality grow within the handmade community! We have so much to offer one another if we can just pop that bubble we put around our creative processes and start brain storming with other creatives!
And, if you made it all the way to here, I have a little bonus for readers of Jessica's blog!
I am super excited to announce that Team Lu & Ed has banded together to bring you a totally epic giveaway! Check out the goods!
One small Mon-stor from Lu & Ed
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One toddler sized backpack from Echoland
One Mollipops chunky necklace for kids from The Mollie Shop
One mini Valentine's Day sculpture from Little Green Guy (left)
Jessica has been kind enough to guest host this giveaway, so you can enter to win below!
Good luck!
a Rafflecopter giveaway
Good luck!
You can earn multiple entries by Tweeting the giveaway daily, sharing the giveaway daily on Facebook, or by visiting the sponsors Storenvy shops and 'Envying' one great product a day! (Envying is Storenvy's form of 'liking' a product)
Friday, January 18, 2013
Who Likes Starbucks? Enter to Win a Gift Card!
I know you all love your Starbucks. I also know some of you can't get through the day without it.
Well guess what? Kendall from Songbirds & Buttons is having a giveaway for a $40 Starbucks Gift Card!
Below is a nice note from Kendall and your opportunity to the giveaway!
Good Luck!!!
Hey all! As you know - I have some amazing sponsors. Each month we ban together and pitch in to get you an awesome prize. This month we decided to do a Starbucks gift card. Why? Because I've been on a serious Starbucks kick(thanks Kimberly)and I wanted you to join in on the fun.
I bet you're wondering just how much of a gift card we're talkin' here.
Well, how does $40 sound?
That my friends will buy a LOT of coffee - maybe even a cute mug or two!
Well guess what? Kendall from Songbirds & Buttons is having a giveaway for a $40 Starbucks Gift Card!
Below is a nice note from Kendall and your opportunity to the giveaway!
So what are you waiting for?
Monday, December 17, 2012
December Giveaway at Kaitlin Leigh!
When you advertise on other blogs you get certain benefits. One of these is getting to know other people in addition to traffic to your site. Kaitlin Leigh is hosting her very first giveaway on her blog and has asked all of her advertising sponsors to join in! Moi included!
What can you win? Check out the info from Kaitlin Leigh below! There's even a gift certificate to a certain shop from Yours Truly! You can enter from my page and good luck!!!
What can you win? Check out the info from Kaitlin Leigh below! There's even a gift certificate to a certain shop from Yours Truly! You can enter from my page and good luck!!!
I'm so excited to announce MY VERY FIRST GIVEAWAY!!
These lovely ladies below teamed up with me to give you one AMAZING giveaway!
(Which could not have had better timing since it's the Holiday season.)
Check out the list below to see what each blogger is giving away!
1. Kaitlin from Kaitlin Leigh - A Starbucks Glitter Tumbler
2. Brandi from Brooklyn State of Mind- $15 Target gift card & a Holiday Glam Surprise
3. Melissa from Grin & Barrett- $25 Starbucks gift card
4. Meg from You're Meaghan Me Crazy- Crocheted Infinity Scarf
5. Haley Brianna from The Ink & Anchor- Ad Space
6. Crystal Taylor from Billie Jean- $15 Anthropologie gift card
7. Kelsey E. from Stories of Kel- 1 Premiere Ad Space
8. PipLey Vintage- 30% off all store items include sale items
9. Stephanie from The Vintage Modern Wife- ELF Eyeshadow Palette
10. Kelsey G. from Beauty without Limits- 1 Month Ad Space
11. Amy from Not Your Average Baby Blog- 1 Month Ad Space
12. Abbey from The Makings of a Mess- Ad Space
13. Brittany from The Domestic Geek- Ad Space
14. Jessica from Sew Do Something- $20 Gift Certificate to her shop
15. Lisette from Northern Belle Diaries- 2 Month Ad Space
16. Sarah from Scissors and a Whisk- Frost Bitten, Twice Shy Nail polish Set
Good Luck!!
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